Isles Tech

Previously I posted a review of Entrecard advertising strategies. Some more tips, culled from a thread in the official Entrecard forum:

• Request on blogs that you like.
• Mass request and then take note who give you the most clicks. Take note that if you advertise on many cheap sites, the results might be poor.
  
• Try to choose relevant sites.
• Find a blog which posts everyday.
  

If you want to focus on the click-throughs (not just the exposure), you might be surprised that the cost to advertise on the site may not be a very good indicator to the returns. Ben Barden (Entrecard details) lists some factors which affect click-throughs:

• how many times people visit the site you're advertising on
• how many of those visitors are interested in your site (are you advertising on sites in your category or in other categories?)
• do the visitors click ads at all?
• when your ad runs (some ads may run at the weekend, which can be a slow period for some sites - or in some cases it may be busier at the weekend)
• whether you advertise more than once
• the graphic you use on Entrecard and what it says about your site - will someone click it?
• familiarity with your card - some people might only click on the graphics they recognise, whereas some might only click on the ones they haven't seen before

The Realtor (Entrecard details) points out that "a lot has to do with what that site is doing for that time you're advertising."

If they're running a large ad campaign themselves that day, you're going to see the benefits. If they drop 300 cards the day you're on there, you're in luck. It just depends on what's going on with that site for that 24 hour period.